Joe Burns will show you that the best strategy doesn't live in decks; it lives in the world. The question isn't "what should we think?" but "what can we make?" What if we treated strategy less like consulting and more like running a record label or publishing house? Testing ideas in public. Building modular IP. Creating culture, not just commenting on it. This is strategy as a creative practice. Strategy with fingerprints on it.

What you will take home
Across the talk, Joe will unpack some of the foundational concepts that shape his universe of strategy. From how ideas move, to the fundamental importance of edge, to how strategists can think more like makers, publishers, and producers.